Top 10 Richest YouTubers in 2024 - Net Worth, Income Sources & Rankings

YouTube has transformed ordinary creators into global superstars—and multimillionaires. Let’s explore the wealthiest YouTubers in 2024.

YouTube has evolved from a simple video-sharing platform into a full-fledged digital economy. With over 2.7 billion logged-in monthly users, it’s no surprise that top creators are building empires worth hundreds of millions.

From viral stunts and beauty brands to boxing matches and toy empires, today’s richest YouTubers are not just entertainers—they’re entrepreneurs.

In this in-depth look, we reveal the top 10 richest YouTubers in 2024, their estimated net worth, and how they turned views into vast fortunes.

1. MrBeast – Net Worth: $500 Million

Real Name: Jimmy Donaldson

🏆 The King of YouTube

MrBeast isn’t just the richest YouTuber—he’s redefined what’s possible on the platform. Known for his jaw-dropping challenges, epic giveaways (like giving away a private island), and viral philanthropy, Jimmy Donaldson has amassed over 300 million subscribers across his channels.

💼 How He Makes Money:

• YouTube Ad Revenue: Billions of views = massive ad income.
• Sponsorships: Long-term deals with brands like Honey, Shopify, and Quidd.
• Feastables: His chocolate and snack brand, which generated over $100 million in sales in 2023.
• Beast Burger: A virtual restaurant chain launched in partnership with Reef Kitchens (now rebranded as MrBeast Burger).
• Team Trees & Team Seas: Viral fundraising campaigns that boosted his brand value.

💡 Insight: MrBeast reinvests nearly all his earnings back into content, fueling even bigger videos and faster growth.

2. Jeffree Star – Net Worth: $200 Million

Real Name: Jeffrey Steinour

💄 From Controversial Vlogger to Beauty Tycoon

Once known for his bold makeup looks and edgy commentary, Jeffree Star transitioned into one of the most successful beauty entrepreneurs in the world.

💼 How He Makes Money:

• Jeffree Star Cosmetics: Launched in 2014, the brand sold out $60 million worth of products in its first year.
• YouTube Ad Revenue & Sponsorships: Though less active now, his legacy content still earns.
• Reselling & Brand Licensing: Strategic partnerships and limited-edition drops drive hype.

💡 Fun Fact: His "Velour Lovers" palette earned over $15 million in pre-orders alone.

3. Logan Paul – Net Worth: $150 Million

Real Name: Logan Takahashi Paul

🥊 From Vlogger to Boxer & Businessman

Starting as a Vine star, Logan Paul leveraged YouTube fame into a multifaceted career. Despite early controversies, he rebuilt his brand through high-profile boxing matches and smart business moves.

💼 How He Makes Money:

• YouTube & Podcasting: His Impaulsive podcast pulls millions per month.
• Prime Hydration: Co-founded with KSI, the drink brand is now valued at over $1 billion.
• Merchandise & Wiz Khalifa Partnership: Prime Energy and Prime Hydration dominate shelves globally.
• Boxing Matches: Fights against Floyd Mayweather Jr. and Jake Paul brought massive pay-per-view earnings.

💡 Did You Know? Prime Hydration was acquired by PepsiCo in select markets, boosting distribution worldwide.

4. Like Nastya – Net Worth: $104 Million

Real Name: Anastasia Radzinskaya

🧸 The World’s Most-Watched Child Star

At just 10 years old, Anastasia Radzinskaya—known as Like Nastya—has become a global phenomenon with content focused on playtime, education, and family fun.

💼 How She Makes Money:

• YouTube Ad Revenue: Over 15 billion annual views across multiple channels.
• Merchandise Line: Toys, clothing, and books sold globally.
• Netflix Series: Like Nastya has its own original show, expanding her reach beyond YouTube.

💡 Note: Her parents manage her brand, ensuring content remains safe and educational.

5. Ryan’s World – Net Worth: $100 Million

Real Name: Ryan Kaji

🚚 From Toy Unboxer to Toy Empire Builder

Ryan Kaji burst onto the scene at age 5 with toy review videos. Today, Ryan’s World is a full-fledged entertainment brand.

💼 How He Makes Money:

• Licensing Deals: Partnerships with major retailers like Walmart and Amazon.
• Ryan’s World Toys: Exclusive toy lines generating millions in sales.
• App & Merchandise: Educational apps, clothing, and room decor.
• TV Show: Aired on YouTube and Nickelodeon.

💡 Fun Fact: At his peak, Ryan earned $26 million in a single year, making him Forbes' highest-paid YouTuber in 2019 and 2020.

6. KSI – Net Worth: $100 Million

Real Name: Olajide Olatunji

🎵 From Gaming Commentator to Music & Boxing Star

KSI started with FIFA commentaries but exploded into music, boxing, and business.

💼 How He Makes Money:

• Music Career: Hits like “Down Like That” and collaborations with Lil Wayne and Rick Ross.
• Prime Energy & Hydration: Co-founder; brand now worth over $1 billion.
• Boxing Matches: Fights against Logan Paul and Joe Warrington brought huge paydays.
• YouTube & Podcasts: Millions of views per video.

💡 Milestone: KSI sold a 20% stake in Prime to Capitol Brands, valuing the company at $550 million.

7. Dude Perfect – Net Worth: $100 Million

Group Members: Coby Cotton, Cory Cotton, Garrett Hilbert, Cody Jones, Tyler Toney

🎯 Trick Shots, Family Fun & Massive Brand Power

This Texas-based group combines sports, comedy, and mind-blowing trick shots. With over 14 billion views, they’ve become a household name.

💼 How They Make Money:

• YouTube Ad Revenue & Sponsorships: Long-term deals with companies like Pepsi, Ford, and Call of Duty.
• Merchandise: Apparel, toys, and games.
• Live Tours: “World Domination Tour” sells out arenas.
• TV Shows & Apps: Multiple Netflix specials and mobile games.

💡 Did You Know? They hold 11 Guinness World Records, including the tallest basketball shot.

8. Jake Paul – Net Worth: $80 Million

Real Name: Jacob Paul

🔥 The Polarizing Provocateur Turned Boxer

Jake Paul’s journey has been anything but quiet. From Disney Channel roots to controversial vlogs and professional boxing, he’s mastered the art of staying in the spotlight.

💼 How He Makes Money:

• Boxing Career: Fights against Ben Askren, Tyron Woodley, and Mike Tyson brought massive payouts.
• Maverick Gym: His boxing and MMA training facility.
• Merchandise & Sponsorships: “Team 10” brand and energy drink promotions.
• YouTube & Social Media: Still commands millions per video.

💡 Note: While less active on YouTube, his fight purses and business ventures keep income soaring.

9. Ninja – Net Worth: $50 Million

Real Name: Richard Tyler Blevins

🎮 The Fortnite Legend

Ninja rose to fame as the face of Fortnite, streaming gameplay that captivated millions. Though Twitch was his main stage, YouTube remains a key platform.

💼 How He Makes Money:

• Streaming Revenue (Twitch & YouTube): Multi-million dollar exclusivity deals.
• Brand Endorsements: Partnerships with Adidas, Red Bull, and State Farm.
• Merchandise: Signature apparel and gaming gear.
• NFTs & Gaming Investments: Early adopter of digital collectibles.

💡 Milestone: Ninja became the first streamer to appear on the cover of ESPN The Magazine.

10. PewDiePie – Net Worth: $45 Million

Real Name: Felix Kjellberg

🎙️ The OG King of YouTube

Felix Kjellberg, aka PewDiePie, was once the most-subscribed YouTuber in the world. Though he’s scaled back, his legacy as a pioneer of YouTube culture is unmatched.

💼 How He Makes Money:

• YouTube Ad Revenue: Over 110 million subscribers and 28 billion+ views.
• Merchandise: “PewDiePie” and “Bro” branded apparel.
• Memberships & Super Chats: Fan-funded content.
• Music & Commentary: Satirical songs and cultural critiques.

💡 Legacy: His 2018 “Subscribe to PewDiePie” movement became a global internet phenomenon.

💰 How Do YouTubers Make Millions?

The wealthiest YouTubers don’t rely on ad revenue alone. They build diversified income streams, including:

📌 Top creators earn less than 30% of their income from ads. The real wealth comes from entrepreneurship.

❓ Featured FAQs

Who is the richest YouTuber in 2024?

MrBeast (Jimmy Donaldson) is the richest, with a net worth of $500 million.

How does MrBeast make money?

Through YouTube ads, sponsorships, Feastables, MrBeast Burger, and large-scale viral campaigns.

Are any YouTubers billionaires yet?

As of 2024, no YouTuber is a confirmed billionaire, but MrBeast, Jeffree Star, and Logan/KSI (via Prime) are approaching that milestone.

How do YouTubers get paid?

Primarily through ad revenue, brand deals, fan memberships, merchandise, and external business ventures.

🏁 Final Thoughts: The Future of Digital Wealth

The rise of the creator economy shows no signs of slowing. What began as simple video uploads has turned into global brands, billion-dollar startups, and celebrity status.

MrBeast, Jeffree Star, and the Paul brothers didn’t just go viral—they built empires. And as platforms evolve, the line between entertainer and entrepreneur continues to blur.

YouTube isn’t just a platform anymore—it’s a launchpad for generational wealth.

🔔 Stay Updated: Follow us for more insights on digital trends, influencer economics, and the future of content creation.

— Trendzza | Tracking the Pulse of the Internet