India’s analytics market is expected to surpass USD 120 billion globally in the next few years, with India contributing a rapidly growing share. According to industry reports, over 70% of business decisions across manufacturing, IT, textiles, retail, and logistics are now influenced by data-driven insights rather than intuition. In Coimbatore, analytics adoption has increased by over 40%...

If you’ve ever felt lost about where to start in digital marketing, trust me you’re not alone. As I explored different learning platforms over the years, I realized how valuable structured guidance can be something I understood even more deeply once I began working as a digital marketing specialist. That experience helped me appreciate the importance of practical learning, expert...

In today’s digital-first world, data drives every decision, from marketing campaigns to product launches. Yet many professionals feel overwhelmed by the sheer amount of information and technology they need to master. Imagine having the skills to analyze complex datasets, uncover insights, and make decisions that actually move the needle. That’s exactly what mastering data science...

Learn how understanding search intent can boost your content strategy. This guide explains the four types of intent (informational, navigational, transactional, commercial) with real examples and SEO tips for each. Search intent is simply the why behind a user’s search. In other words, it’s what a person hopes to accomplish when they type something into Google. For example,...

Consider the top career paths after completing a Certified Business Analytics programme and learn how IABAC certification boosts your growth in data analytics. Individuals who can come to conclusions from complicated datasets are in great demand for every business decision. A Certified Business Analytics certification opens doors to various, high-paying career opportunities across industries...