Service Pricing Guide: How to Quote Charges Confidently (With Prompts)
The Ultimate Hack (One-Line Truth)
You do not quote a price for the service. You quote a price for the outcome, adjusted by risk, urgency, and client profile.
Everything below operationalizes this idea.
Step 1: Classify the Client Before the Work
Before calculating anything, determine who you are pricing for.
| Client Type | Mindset | Pricing Rule |
|---|---|---|
| Cost-driven | Compares vendors | Quote tight, minimal scope |
| Value-driven | Wants reliability | Quote mid + credibility |
| Outcome-driven | Wants results | Quote high + guarantee |
| Ego / Status-driven | Wants the “best” | Premium or walk away |
Hack:
If the client asks “Why so expensive?” → they are not premium.
If they ask “How fast can you do it?” → price goes up immediately.
Step 2: Calculate Your Non-Negotiable Base Price
This is your survival number. Never quote below this.
Formula:
(Monthly income goal + Overheads) ÷ Billable days ÷ Efficiency factor
Example:
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Monthly target: ₹3,00,000
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Overheads: ₹50,000
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Billable days: 20
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Efficiency factor: 0.7
(3,50,000 ÷ 20) ÷ 0.7 ≈ ₹25,000/day
This is your minimum mental anchor.
Step 3: Price the Problem, Not the Task
Clients don’t pay for what you do. They pay for what happens if you don’t.
Ask:
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What happens if this is delayed?
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What does success unlock for them?
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What is the cost of failure?
Then price as a percentage of value created or risk avoided.
| Value to Client | Safe Quote Range |
|---|---|
| ₹1–5 lakh | ₹30k–₹60k |
| ₹5–20 lakh | ₹1–3 lakh |
| ₹20L+ | ₹5L+ or retainer |
Hack:
If your price feels “high”, but failure costs them more → it’s underpriced.
Step 4: Apply the 5 Price Multipliers
Start with your base price and multiply.
| Factor | Multiplier |
|---|---|
| Urgency (“need it fast”) | ×1.25 – ×2 |
| Complexity / uncertainty | ×1.2 – ×1.5 |
| Client brand / size | ×1.3 – ×3 |
| Accountability / guarantees | ×1.2 – ×2 |
| Experience gap (you vs others) | ×1.5 – ×4 |
Example:
Base ₹50,000 × Urgency (1.5) × Brand (2) = ₹1,50,000
Step 5: Offer 3 Options (This Is the Real Hack)
Never quote a single number.
| Package | Price | Psychology |
|---|---|---|
| Basic | ₹X | Anchors low |
| Recommended | ₹2X | Chosen most |
| Premium | ₹3–4X | Makes others look reasonable |
Rules:
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Always highlight Recommended
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Premium must feel exclusive
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Basic must feel slightly uncomfortable
Step 6: Quote With Authority (Language Matters)
Never say:
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“This is negotiable”
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“Let me know your budget”
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“I can reduce scope”
Say instead:
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“This pricing reflects the outcome and responsibility involved”
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“We can adjust timelines or deliverables, not quality”
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“This is the correct price for this level of execution”
Hack:
Silence after quoting is power. Let the client respond first.
Step 7: Build Negotiation Buffers Invisibly
Add buffers before the quote, not after objections.
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Inflate internal estimate by 15–25%
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Split price into phases
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Add optional paid add-ons
If they negotiate → you “remove” something, not money.
Step 8: Know When to Walk Away
If:
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They disrespect pricing
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Compare you aggressively
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Delay payment terms
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Say “others are cheaper”
Then walking away increases your brand value.
Counter-intuitive truth:
Your best clients come after you reject bad ones.
The Ultimate Pricing Checklist
Before sending a quote, confirm:
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Did I price the outcome?
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Did I apply urgency and risk?
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Did I offer 3 options?
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Does this price slightly scare me? (Good sign)
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Can I confidently defend this number?
If yes → send it.
Final Thought
The real hack is this:
People don’t buy services. They buy confidence transferred through pricing.
Here are the prompts
1. Self-Clarity Prompts (Before Quoting Anything)
These prompts help students avoid the biggest mistake: guessing prices emotionally.
Thinking Prompts
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What exact problem am I solving?
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What will the client gain if this works?
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What happens if the client delays or fails without my help?
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Is this a one-time task or ongoing responsibility?
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Am I being paid for effort or for judgment?
Copy-Paste AI Prompt
“I am a student offering a service. Break down the real value of my service beyond hours worked and explain what the client is actually paying for.”
2. Cost & Time Reality Prompts (Avoid Undercharging)
Students often ignore hidden costs.
Thinking Prompts
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How many total hours (including learning, revisions, communication)?
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What tools, subscriptions, or resources am I using?
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What opportunity am I losing by taking this project?
Copy-Paste AI Prompt
“Calculate a fair minimum price for my service considering time spent, learning effort, revisions, communication overhead, and opportunity cost.”
3. Skill-Level Confidence Prompts (Imposter Syndrome Killer)
Students undervalue themselves because they focus on “experience.”
Thinking Prompts
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Can the client do this themselves?
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Will a mistake here cost them time, money, or reputation?
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Am I faster or clearer than a beginner?
Copy-Paste AI Prompt
“Reframe my current skill level into market value, even though I am a student or beginner, and suggest a confident pricing range.”
4. Market Comparison Prompts (Without Copying Prices Blindly)
The goal is positioning, not imitation.
Thinking Prompts
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Who else does this service?
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What do low-quality providers miss?
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What am I doing better or differently?
Copy-Paste AI Prompt
“Compare my service offering with typical market alternatives and suggest where I can price myself without racing to the bottom.”
5. Outcome-Based Pricing Prompts (The Ultimate Upgrade)
This shifts students from hourly pricing to value pricing.
Thinking Prompts
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What result will the client see after delivery?
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Is this result measurable (leads, grades, traffic, conversions)?
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How important is this outcome to them?
Copy-Paste AI Prompt
“Convert my service from hourly/task-based pricing into outcome-based pricing and suggest what I should charge.”
6. Risk & Responsibility Prompts (Why Higher Prices Are Justified)
Responsibility increases value.
Thinking Prompts
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What happens if I mess this up?
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Am I handling client data, deadlines, or reputation?
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Will the client blame me if it fails?
Copy-Paste AI Prompt
“Assess the risk and responsibility involved in my service and adjust the pricing upward accordingly.”
7. Urgency & Deadline Prompts (Fast Work = Premium)
Students forget urgency is billable.
Thinking Prompts
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Is this needed immediately?
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Am I sacrificing other work or studies?
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Will delays hurt the client?
Copy-Paste AI Prompt
“Increase my service price fairly based on urgency, short deadlines, or last-minute requests.”
8. 3-Tier Package Creation Prompts (Student Power Move)
This makes students look professional instantly.
Thinking Prompts
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What is the bare minimum?
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What would ideal delivery look like?
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What would ‘wow’ delivery include?
Copy-Paste AI Prompt
“Create three pricing packages (Basic, Recommended, Premium) for my service that a student can confidently offer to clients.”
9. Client-Facing Quote Language Prompts (Sound Professional)
Students lose deals due to weak language.
Copy-Paste AI Prompt
“Rewrite my service quote in confident, professional language that explains value without sounding defensive or apologetic.”
10. Negotiation & Pushback Prompts (When Client Says ‘Too Expensive’)
Critical for students.
Copy-Paste AI Prompt
“Give me polite but firm responses I can use when a client says my price is too high, without lowering my value.”
11. Reality Check Prompt (Final Sanity Test)
This prevents regret.
Copy-Paste AI Prompt
“If I accept this project at my quoted price, will I feel motivated or resentful? Suggest a better price if needed.”
One Master Prompt (Bookmark This)
Students can use this every time.
“I am a student offering [SERVICE].
My skill level is [BEGINNER / INTERMEDIATE].
The client is [INDIVIDUAL / STARTUP / COMPANY].
Timeline is [DAYS].
Outcome is [RESULT].
Create a fair, confident pricing strategy with justification, packages, and negotiation responses.”


