In today's era, e-commerce has become the backbone of retail businesses worldwide. An E-commerce Marketing Specialist plays a critical role in managing and optimizing online sales strategies. From planning marketing campaigns to analyzing performance metrics, this role demands creativity, analytical thinking, and technical expertise. In this blog, we will explore the key responsibilities,...

Performance marketing is a way for companies to pay only when an action happens—like someone clicking an ad, signing up, or making a purchase. Unlike older ad methods where you pay just to show an ad, here you only pay when something measurable happens. This method helps businesses spend money wisely. A Quick History of Performance Marketing Mid-1990s: The idea of paying for...