Performance Marketing is a type of digital marketing strategy where advertisers pay only for measurable results, such as clicks, leads, or sales, rather than for ad impressions or reach. It’s a data-driven approach that focuses on optimizing campaigns to achieve specific goals.  Key Features of Performance Marketing:1. Results-Based Payment: Advertisers only pay when a predefined...

Digital marketing has evolved into a multifaceted field with various specialized agencies catering to different aspects of online marketing. Each type of agency focuses on distinct strategies, tools, and techniques to help businesses achieve their marketing goals. Understanding the different types of digital marketing agencies can help businesses choose the right partner to meet their specific...