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The Impulse Purchase Cycle: 3 Key Phases Explained
In today’s fast-paced marketplace, the allure of an unplanned purchase can be irresistible. From colorful in-store displays to personalized online ads, every detail is designed to spark a desire that bypasses rational decision-making. Understanding the impulse purchase cycle is crucial—not only for savvy consumers looking to make informed choices but also for businesses aiming to...
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