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2024-11-11 08:57:06 ·

What is Performance Marketing?

Performance marketing is a way for companies to pay only when an action happens—like someone clicking an ad, signing up, or making a purchase. Unlike older ad methods where you pay just to show an ad, here you only pay when something measurable happens. This method helps businesses spend money wisely. A Quick History of Performance Marketing Mid-1990s: The idea of paying for...

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