The Sahara scam, one of India's most significant financial scandals, involved the Sahara India Pariwar's illegal collection of vast sums from investors through Optionally Fully Convertible Debentures (OFCDs). This case underscores the critical importance of regulatory compliance and transparency in financial markets. Background of the Sahara Group Founded by Subrata Roy in 1978, the Sahara...

Converse, a globally recognized footwear brand, has successfully leveraged Instagram to expand its audience, build strong connections, and drive revenue growth. This blog explores Converse's Instagram marketing strategy, showcasing key components, execution tactics, and results. It also highlights lessons other brands can learn to replicate Converse's success. Evolution of Converse's Instagram...

Case studies are powerful tools that showcase your expertise and highlight your brand's success stories. Whether you’re a marketer, entrepreneur, or content creator, understanding how to craft a compelling case study can build trust and attract your target audience. Follow this detailed step-by-step guide to create a case study that stands out. 1. Choose the Right Subject A strong case...