linkedin class 1

Goal: Make the profile searchable, clickable, and convincing for
✅ Jobs
✅ Freelancing
✅ Recruiters & Clients

Session Duration: 60 Minutes
Nature: 100% Practical (Profile is edited LIVE)

🔹 1. LinkedIn Algorithm Basics (10 Minutes)

🎯 Objective

Understand HOW LinkedIn shows profiles to:

• Recruiters

• HR

• Clients

• Companies

❗ If LinkedIn doesn’t understand your profile → No jobs, no clients.

🔍 How LinkedIn Search Actually Works (Simple Explanation)

LinkedIn works like Google SEO, but for people.

It checks:

1. Headline

2. About section

3. Experience

4. Skills

5. Activity (posts & comments)

📌 Most important:
➡️ Keywords + Profile completeness

👔 Recruiter’s POV (Very Important)

Recruiters search like this:

“React Developer Bangalore”
“SEO Executive 1–2 years”
“Freelance Graphic Designer India”

If your profile does NOT contain these exact words, you won’t appear.

🧑‍💼 Job Seeker vs Freelancer Profile (Difference)

👉 We will optimize for BOTH

🛠 PRACTICAL TASK – Find Your Keywords (LIVE)

Step 1: Open LinkedIn Search Bar

Type your role slowly, example:

• “Digital Mark…”

• “Frontend Dev…”

• “Content Wri…”

LinkedIn auto-suggestions = REAL keywords

Step 2: Write Down 10 Keywords

Example (SEO Fresher):

• SEO Executive

• On-page SEO

• Keyword Research

• Google Search Console

• SEO Tools

• Content Optimization

• Technical SEO

• Backlinks

• WordPress SEO

• SEO Intern

🤖 ChatGPT Prompt (Use LIVE)

✅ Save these keywords – we’ll use them everywhere.

🔹 2. Profile Photo & Banner Optimization (10 Minutes)

🎯 Objective

Make profile trustworthy at first glance

People judge your profile in 3 seconds

📸 Profile Photo Rules (NO EXCUSES)

✅ Must Do:

• Clear face (60–70%)

• Plain background

• Natural light

• Eye-level photo

• Slight smile

❌ Avoid:

• Selfies

• Group photos

• Sunglasses

• Filters

• Wedding / party pics

🖼 Banner Optimization Formula

For Job Seekers:

Example:

Digital Marketing Executive
SEO | Google Ads | Analytics | Meta Ads

For Freelancers:

Example:

I Help Businesses Get Leads Using SEO
📩 DM for Projects

🛠 PRACTICAL TASK – Create Banner in Canva

Steps:

1. Go to Canva

2. Search: “LinkedIn Banner”

3. Choose clean design

4. Add:

   • Role / Service

   • Keywords

   • CTA

🤖 ChatGPT Prompt for Banner Text

🔹 3. Headline That Gets Clicks (15 Minutes)

🎯 Objective

Rank higher + make people click your profile

Headline = MOST IMPORTANT PART of LinkedIn

🔥 Job Seeker Headline Formula

Example:

SEO Executive | On-Page SEO | Keyword Research | Helping Websites Rank on Google

💼 Freelancer Headline Formula

Example:

Freelance SEO Expert | Helping Local Businesses Get Google Leads | 2+ Years Experience

🛠 PRACTICAL TASK – Write 2 Headlines

1️⃣ Job Version
2️⃣ Freelance Version

🤖 ChatGPT Prompt (VERY IMPORTANT)

👉 Pick the best one, not the fanciest.

🔍 Testing Tip (LIVE)

• Paste headline into LinkedIn

• Check:

  • Is it clear?

  • Does it say WHAT you do?

  • Does it include keywords?

🔹 4. About Section (Story + Selling) (15 Minutes)

🎯 Objective

Turn profile visitors into:

• Recruiter messages

• Client inquiries

🧱 Proven About Section Structure

1️⃣ Who You Are

Short intro (1–2 lines)

2️⃣ Problem You Solve

What you help with

3️⃣ Skills & Tools

Use keywords naturally

4️⃣ Proof / Experience

Internship, projects, learning, results

5️⃣ CTA

Tell them what to do

✍ Example (Fresher)

Hi, I’m a Digital Marketing enthusiast specializing in SEO and content optimization.

I help websites improve search visibility using keyword research, on-page SEO, and Google Search Console.

I’ve worked on practice projects, optimized blogs, and continuously learn through hands-on implementation.

Skills: SEO, WordPress, Keyword Research, On-page SEO

📩 Actively looking for opportunities – feel free to connect or message me.

🤖 ChatGPT Prompt (WRITE LIVE)

🛠 PRACTICAL TASK

✔ Paste About section
✔ Add keywords
✔ Add line breaks (VERY IMPORTANT for readability)

🔹 5. Experience, Skills & Open-To-Work Setup (10 Minutes)

🎯 Objective

Make profile complete + trustworthy

🧑‍💻 Experience Section (NO LYING)

If Fresher:

• Internships

• College projects

• Self-practice

• Certifications

Example:

SEO Trainee – Self Projects
Optimized blogs, performed keyword research, worked on on-page SEO.

For Freelancers:

Use Project-Based Experience

Freelance Graphic Designer
Designed logos, social media creatives, and branding materials for clients.