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The Impulse Purchase Cycle: 3 Key Phases ExplainedImpulse purchases are a significant part of consumer behavior, contributing to a large portion of sales for retailers across various industries. An impulse buy is typically an unplanned decision to purchase a product, triggered by emotions, advertisements, or other stimuli. In this article, we will delve into three of the seven phases of the impulse purchase cycle and explain how businesses can...
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