Digital marketing has become a core component of business growth in the modern world. With businesses increasingly shifting online, the demand for skilled digital marketing professionals has surged. In this blog, we will explore the top job roles after digital marketing, their responsibilities, salaries (in rupees), and career growth opportunities. We will also provide insights into performance marketing, e-commerce marketing, SEO, and advanced SEO roles.

1. Digital Marketing Manager

Responsibilities:

• Develop and implement online marketing strategies to achieve business goals.

• Manage budgets for advertising and promotional campaigns.

• Oversee SEO, SEM, social media, and email marketing campaigns.

• Analyze performance metrics and optimize strategies.

• Lead and mentor a team of marketing professionals.

Salary Range:

• Entry-Level (0–3 years): ₹4,00,000 – ₹6,00,000 per annum

• Mid-Level (3–5 years): ₹6,00,000 – ₹10,00,000 per annum

• Senior-Level (5+ years): ₹10,00,000 – ₹20,00,000 per annum

Source: upgrad.com

2. Performance Marketing Manager

Responsibilities:

• Plan and execute performance-driven advertising campaigns.

• Monitor key metrics like ROI, CTR, and conversions.

• Optimize Google Ads, Facebook Ads, and other PPC campaigns.

• Collaborate with designers and content teams for ad creatives.

• Manage affiliate marketing programs.

Salary Range:

• Entry-Level (0–3 years): ₹5,00,000 – ₹7,00,000 per annum

• Mid-Level (3–5 years): ₹7,00,000 – ₹12,00,000 per annum

• Senior-Level (5+ years): ₹12,00,000 – ₹20,00,000 per annum

What is Performance Marketing?

3. SEO Specialist

Responsibilities:

• Conduct keyword research and competitor analysis.

• Optimize website structure, content, and metadata.

• Develop backlink strategies and monitor domain authority.

• Analyze traffic patterns and ranking performance.

• Stay updated on Google algorithm changes.

Salary Range:

• Entry-Level (0–3 years): ₹2,00,000 – ₹4,00,000 per annum

• Mid-Level (3–5 years): ₹4,00,000 – ₹6,00,000 per annum

• Senior-Level (5+ years): ₹6,00,000 – ₹10,00,000 per annum

What is SEO?

4. Advanced SEO Specialist

Responsibilities:

• Perform advanced technical SEO audits and fixes.

• Optimize website speed and mobile responsiveness.

• Implement schema markups and rich snippets.

• Analyze user behavior and UX for SEO improvements.

• Create voice search and AI-driven SEO strategies.

Salary Range:

• Entry-Level (0–3 years): ₹4,00,000 – ₹7,00,000 per annum

• Mid-Level (3–5 years): ₹7,00,000 – ₹12,00,000 per annum

• Senior-Level (5+ years): ₹10,00,000 – ₹20,00,000 per annum

What is Advance SEO?

5. E-commerce Marketing Specialist

Responsibilities:

• Plan and execute campaigns for online stores.

• Optimize product listings for visibility and conversions.

• Develop strategies for Amazon, Flipkart, and Shopify stores.

• Track e-commerce metrics like sales, conversions, and ROAS.

• Implement retargeting and abandoned cart recovery tactics.

Salary Range:

• Entry-Level (0–3 years): ₹3,50,000 – ₹5,00,000 per annum

• Mid-Level (3–5 years): ₹5,00,000 – ₹7,00,000 per annum

• Senior-Level (5+ years): ₹7,00,000 – ₹12,00,000 per annum

E-commerce Marketing Specialist

6. Social Media Manager

Responsibilities:

• Develop and manage social media strategies.

• Create engaging content and monitor user engagement.

• Analyze insights and improve campaigns.

• Manage influencer marketing and collaborations.

Salary Range:

• Entry-Level (0–3 years): ₹1,50,000 – ₹3,50,000 per annum

• Mid-Level (3–5 years): ₹3,50,000 – ₹7,00,000 per annum

• Senior-Level (5+ years): ₹7,00,000 – ₹12,00,000 per annum

Featured FAQs

Q1: What is the highest-paying job in digital marketing?
A: Digital Marketing Managers and Performance Marketing Managers often earn the highest salaries, ranging from ₹10,00,000 to ₹20,00,000 per annum.

Q2: What skills are required for a career in digital marketing?
A: Key skills include SEO, PPC management, data analytics, content marketing, and social media strategy.

Q3: How much do SEO specialists earn in India?
A: SEO specialists earn between ₹2,00,000 and ₹10,00,000 per annum, depending on experience.

Q4: Is digital marketing a good career in India?
A: Yes, digital marketing offers high growth potential, job flexibility, and attractive salaries, making it a lucrative career option.

Q5: How to start a career in digital marketing?
A: Begin by learning core concepts through online courses, gaining certifications, and working on live projects or internships.

Summary

The field of digital marketing offers diverse and rewarding career opportunities. With roles spanning SEO, performance marketing, e-commerce, and social media management, professionals can find avenues that match their interests and skillsets. Salaries in this field are competitive and continue to grow as the digital economy expands. Start building your expertise today and step into the dynamic world of digital marketing!