Return to the public community
👑 TIER 3A · HONOR MEMBER

Verified Tier 3 Scholar

Aman Kapoor

🏢 Trendzza Academy · General Curriculum

A

Aman Kapoor

Verified Council Contributor

Recognized Tier 3 contributor actively shaping global knowledge, community discussions, and peer learning vectors.

Council Standing

Honor Member

Verified Tier 3 Scholar

Performance Score

78

Total verified performance score accumulated through completed learning modules and task submissions.

Trust Index

90 / 100

Peer accountability rating reflecting consistent, high-integrity submissions and community engagement.

Consistency Streak

🔥 1 Days

Unbroken daily streak of active participation, topic contributions, and continuous platform learning.

Curated Knowledge

Community Briefs

0

No community briefs published yet.

Public Discussions

Community Posts

2

Digital Advertising

Google Ads match types explained — why mixing them kills your campaign

Common mistake I made on the DM batch task: mixing broad match and exact match in the same ad group. **Why this is bad:** Google's algorithm treats broad match as a wildcard — it can show your ad for loosely related searches. If you have exact match for the same keyword, they compete internally. **The correct structure:** - One ad group per intent cluster - Broad match for discovery (new keywords to find) - Phrase match for balance - Exact match for high-converting terms you've validated **Pro tip:** Always build a negative keyword list before launching. At minimum: add irrelevant words from your broad match search term reports on day 3 after launch.

SEO & Search Marketing

A simple way to score backlink opportunities before outreach

I score each target from 1 to 5 on relevance, authority, outbound-link quality, editorial fit, and contact clarity. Anything below 15/25 is usually not worth outreach time.