🎯 How to Find Your Conversion ID and Conversion Label (Step by Step)
✅ Step 1: Open Your Google Ads Account
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Go to 👉 https://ads.google.com and log in.
✅ Step 2: Go to “Conversions” Section
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On the left sidebar, click Tools & Settings (the wrench icon 🔧).
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Under Measurement, click Conversions.
✅ Step 3: Find or Create Your Conversion Action
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If you already have a conversion (like "Lead Form Submission" or "Purchase"), you’ll see it listed.
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If you haven’t created one yet, click + New Conversion Action and set it up (select Website as the source).
✅ Step 4: Get the Conversion ID & Label
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Click on the conversion name (example: “Lead Form Submit”).
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Scroll down and click Tag Setup.
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Choose Use Google Tag Manager.
👉 Now you will see your:
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Conversion ID → (Looks like a long number, e.g.,
AW-123456789) -
Conversion Label → (Looks like a code, e.g.,
abcD123EFgh)
✅ Step 5: Copy & Paste in GTM
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In GTM, when you’re creating your Google Ads Conversion Tracking Tag, just paste:
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Conversion ID ➡️ In the "Conversion ID" field
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Conversion Label ➡️ In the "Conversion Label" field
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🔥 Example
| Field in GTM | What You Paste (Example) |
|---|---|
| Conversion ID | AW-123456789 |
| Conversion Label | abcD123EFgh |
🎯 Important Tips
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✅ Use the exact Conversion ID and Label shown — don’t modify.
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✅ Use different IDs/Labels if you are tracking Lead Forms and Product Purchases separately.
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✅ If you’re tracking both, create 2 conversion actions in Google Ads (one for Lead, one for Product).
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Choose Trigger → Select “Purchase Button Click”
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Save and Publish
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