🎯 How to Find Your Conversion ID and Conversion Label (Step by Step)
✅ Step 1: Open Your Google Ads Account
Go to 👉 https://ads.google.com and log in.
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✅ Step 1: Open Google Ads → Goals
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Go to Tools & Settings (🔧) → under Measurement, select Goals.
✅ Step 2: Go to "Summary"
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In the Goals section, click on Summary.
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Scroll down to find your list of conversion actions.
✅ Step 3: Choose the Conversion Action
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Click on the conversion action you want to track (e.g., "Lead Form Submit" or "Purchase Completed").
✅ Step 4: Go to "Tag Setup"
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Click on Tag setup.
✅ Step 5: Select "Use Google Tag Manager"
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Now, it will display your:
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Conversion ID (
AW-123456789) -
Conversion Label (
abcD123EFgh)
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✅ Step 6: Copy the Codes
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Copy both Conversion ID and Label and use them in Google Tag Manager (GTM) when setting up your tag.
Paste:
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Conversion ID ➡️ Conversion ID field
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Conversion Label ➡️ Conversion Label field
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🔥 Example
| Field in GTM | What You Paste (Example) |
|---|---|
| Conversion ID | AW-123456789 |
| Conversion Label | abcD123EFgh |
✅ Choose Trigger
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Select an appropriate trigger like "Form Submission" or "Purchase Button Click".
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Save and Publish the changes.
🎯 Tips
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✅ Use Enhanced Conversions for better tracking (Google now prompts for this in setup).
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✅ If you’re tracking leads and purchases, still use separate conversion actions.
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✅ You can now verify tag firing with the updated Google Tag Assistant
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