π― How to Find Your Conversion ID and Conversion Label (Step by Step)
β
Step 1: Open Your Google Ads Account
Go to π https://ads.google.com and log in.
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β Step 1: Open Google Ads β Goals
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Go to Tools & Settings (π§) β under Measurement, select Goals.
β Step 2: Go to "Summary"
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In the Goals section, click on Summary.
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Scroll down to find your list of conversion actions.
β Step 3: Choose the Conversion Action
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Click on the conversion action you want to track (e.g., "Lead Form Submit" or "Purchase Completed").
β Step 4: Go to "Tag Setup"
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Click on Tag setup.
β Step 5: Select "Use Google Tag Manager"
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Now, it will display your:
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Conversion ID (
AW-123456789
) -
Conversion Label (
abcD123EFgh
)
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β Step 6: Copy the Codes
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Copy both Conversion ID and Label and use them in Google Tag Manager (GTM) when setting up your tag.
Paste:
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Conversion ID β‘οΈ Conversion ID field
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Conversion Label β‘οΈ Conversion Label field
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π₯ Example
Field in GTM | What You Paste (Example) |
---|---|
Conversion ID | AW-123456789 |
Conversion Label | abcD123EFgh |
β Choose Trigger
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Select an appropriate trigger like "Form Submission" or "Purchase Button Click".
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Save and Publish the changes.
π― Tips
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β Use Enhanced Conversions for better tracking (Google now prompts for this in setup).
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β If youβre tracking leads and purchases, still use separate conversion actions.
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β You can now verify tag firing with the updated Google Tag Assistant