🎯 How to Find Your Conversion ID and Conversion Label (Step by Step)

Posted 2025-05-06 10:41:21 · 329 Views

✅ Step 1: Open Your Google Ads Account
Go to 👉 https://ads.google.com and log in.

✅ Step 2: Go to the "Goals" Section

✅ Step 3: Find or Create Your Conversion Action

You’ll see listed conversion actions (like "Lead Submit" or "Purchase Complete").
To create a new one, click + New Conversion Action → select Website.
Follow the steps to define your goal (Google now suggests enhanced event matching here).

✅ Step 4: Get the Conversion ID & Label

✅ Step 5: Add to Google Tag Manager (GTM)
In GTM:

Create a new tag → select Google Ads Conversion Tracking.
Paste:
- Conversion ID ➡️ Conversion ID field
- Conversion Label ➡️ Conversion Label field

🔥 Example

Field in GTM	What You Paste (Example)
Conversion ID	AW-123456789
Conversion Label	abcD123EFgh

✅ Choose Trigger

Select an appropriate trigger like "Form Submission" or "Purchase Button Click".
Save and Publish the changes.

🎯 Tips

✅ Use Enhanced Conversions for better tracking (Google now prompts for this in setup).
✅ If you’re tracking leads and purchases, still use separate conversion actions.
✅ You can now verify tag firing with the updated Google Tag Assistant (Chrome extension 2025 version).