✅ Step 1: Open Your Google Ads Account
Go to 👉 https://ads.google.com and log in.

• ✅ Step 1: Open Google Ads → Goals

  • Go to Tools & Settings (🔧) → under Measurement, select Goals.

  ✅ Step 2: Go to "Summary"

  • In the Goals section, click on Summary.

  • Scroll down to find your list of conversion actions.

  ✅ Step 3: Choose the Conversion Action

  • Click on the conversion action you want to track (e.g., "Lead Form Submit" or "Purchase Completed").

  ✅ Step 4: Go to "Tag Setup"

  • Click on Tag setup.

  ✅ Step 5: Select "Use Google Tag Manager"

  • Now, it will display your:

    • Conversion ID (AW-123456789)

    • Conversion Label (abcD123EFgh)

  ✅ Step 6: Copy the Codes

  • Copy both Conversion ID and Label and use them in Google Tag Manager (GTM) when setting up your tag.

  Paste:

  • Conversion ID ➡️ Conversion ID field

  • Conversion Label ➡️ Conversion Label field

🔥 Example

✅ Choose Trigger

• Select an appropriate trigger like "Form Submission" or "Purchase Button Click".

• Save and Publish the changes.

🎯 Tips 

• ✅ Use Enhanced Conversions for better tracking (Google now prompts for this in setup).

• ✅ If you’re tracking leads and purchases, still use separate conversion actions.

• ✅ You can now verify tag firing with the updated Google Tag Assistant