🎯 How to Find Your Conversion ID and Conversion Label (Step by Step)

Step 1: Open Your Google Ads Account
Go to 👉 https://ads.google.com and log in.

  • Step 1: Open Google Ads → Goals

    • Go to Tools & Settings (🔧) → under Measurement, select Goals.

    Step 2: Go to "Summary"

    • In the Goals section, click on Summary.

    • Scroll down to find your list of conversion actions.

    Step 3: Choose the Conversion Action

    • Click on the conversion action you want to track (e.g., "Lead Form Submit" or "Purchase Completed").

    Step 4: Go to "Tag Setup"

    • Click on Tag setup.

    Step 5: Select "Use Google Tag Manager"

    • Now, it will display your:

      • Conversion ID (AW-123456789)

      • Conversion Label (abcD123EFgh)

    Step 6: Copy the Codes

    • Copy both Conversion ID and Label and use them in Google Tag Manager (GTM) when setting up your tag.

    Paste:

    • Conversion ID ➡️ Conversion ID field

    • Conversion Label ➡️ Conversion Label field

🔥 Example

Field in GTM What You Paste (Example)
Conversion ID AW-123456789
Conversion Label abcD123EFgh

Choose Trigger

  • Select an appropriate trigger like "Form Submission" or "Purchase Button Click".

  • Save and Publish the changes.

🎯 Tips 

  • ✅ Use Enhanced Conversions for better tracking (Google now prompts for this in setup).

  • ✅ If you’re tracking leads and purchases, still use separate conversion actions.

  • ✅ You can now verify tag firing with the updated Google Tag Assistant

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