Privacy Architecture ยท Digital Personal Data Protection Act 2023

Cookie & Marketing Transparency Policy

Transparent disclosure regarding session cookies, analytics, anti-bot security fingerprints, and targeted marketing.

1. Technical & Strictly Necessary Cookies

Trendzza deploys strictly necessary first-party cookies essential for core platform operation, session continuity, CSRF security defense, and user authentication. These cookies do not track cross-site browsing and cannot be disabled without compromising fundamental platform security.

2. Anti-Bot Security & Device Fingerprinting

To protect marketplace participants against automated scraping, telephone toll fraud, and fake burner accounts, Trendzza calculates ephemeral cryptographic device fingerprints and utilizes the Inbound Carrier-Authenticated Handshake Protocol (ICAHP). These signals are processed strictly under legitimate interest and statutory compliance with Section 43A of the IT Act 2000.

3. Zero Selling of Personal Data & Marketing Opt-Out

Trendzza maintains an unconditional policy against the monetization or sale of user contact data. We do not provide user phone numbers or emails to third-party telemarketing networks. Any promotional broadcasts or platform updates can be disabled at any time via your account notification preferences or by emailing privacy@trendzza.in.